After officially pre-selling three models of Yuan PLUS, Han and Tang in the European market, BYD's layout in the European market ushered in a stage breakthrough.
German car rental company SIXT has signed a cooperation agreement with BYD to jointly promote the electric transformation of the global car rental market. Under the agreement, SIXT will purchase at least 100,000 new energy vehicles from BYD over the next six years.
SIXT is a car rental company founded in 1912 in Munich, Germany. At present, the company has grown into one of the largest car rental companies in Europe, with branches in more than 100 countries and regions around the world, with more than 2,100 outlets.
Industry insiders believe that winning the purchase order of 100,000 units of SIXT is an important step for BYD in its international development. With the support of the car rental company, BYD's global business will be extended from Europe to a broader scope.
Not long ago, Wang Chuanfu, chairman and president of BYD Group, also revealed that Europe is BYD's first stop in the international market. As early as 1998, BYD set up its first overseas branch in the Netherlands, and now the footprint of BYD new energy vehicles has spread across more than 70 countries and regions around the world, radiating more than 400 cities.
Take advantage of cooperation to enter the car rental market
Under the agreement, in the first phase of the partnership, SIXT will order thousands of pure electric vehicles from BYD, with the first vehicles expected to be delivered to S customers in the fourth quarter of this year, covering Germany, the United Kingdom, France, the Netherlands and other markets. In the next six years, Sixt will purchase at least 100,000 new energy vehicles from BYD.
SIXT revealed that its first BYD model is ATTO 3, the "overseas version" of the Dynasty series Yuan Plus model, and will explore cooperation opportunities with BYD in different regions of the world in the future.
Shu Youxing, general manager of BYD's International cooperation Division and European branch, said that SIXT is an important partner for BYD to enter the car rental market.
This side reveals that with SIXT's cooperation, BYD is expected to further expand its share in the car rental market, and it is also an important way for BYD to enter the European market in a big way. It is reported that BYD will help SIXT achieve the green goal of 70% to 90% electric fleet by 2030.
"Sixt is committed to providing customers with personalized, mobile and flexible mobility services, and this partnership with BYD is a milestone in our goal to achieve 70% to 90% electrification of our fleet." We look forward to working with BYD to actively promote the electrification of the car rental market." "Said Vinzenz Pflanz, chief commercial officer at SIXT SE.
It is worth mentioning that the cooperation between BYD and SIXT caused a huge response in the local market in Germany. "SIXT's big order to a Chinese company is a slap in the face for German carmakers," local media reported.
When it comes to electric vehicles, China not only has a treasure trove of raw materials but can also produce them with cheap electricity, making the EU's car manufacturing industry uncompetitive.
On the evening of October 9, BYD released September production and sales express show that the company's car production in September reached 204,900 vehicles, an increase of 118.12%; Sales reached 201,300 units, an increase of 183.07%, breaking the monthly sales of 200,000 units for the first time.
In the context of rising sales, BYD's layout in overseas markets is also gradually accelerating, of which the European market is undoubtedly the most important plate for BYD.
Not long ago, BYD Yuan PLUS, Han, Tang three models in the European market opened pre-sale, will be officially listed during the Paris Motor Show in France this year. It is reported that after Norway, Denmark, Sweden, the Netherlands, Belgium, Germany, before the end of this year, BYD will further explore the French and British markets.
Byd insiders told the Securities Times reporter that at present BYD's car exports are mainly concentrated in Latin America, Europe and the Asia-Pacific region, of which 2022 new exports to Japan, Germany, Sweden, Australia, Singapore, Malaysia.
Up to now, BYD's new energy vehicle footprint has spread across six continents, more than 70 countries and regions, and more than 400 cities. It is reported that in the process of going to sea, BYD mainly relies on the model of "international management team + international operation experience + local talents" to support the steady development of the company's new energy passenger car business in overseas markets.
China's collective move to Europe has put pressure on traditional carmakers in Europe and elsewhere. Public information shows that more than 15 Chinese car brands, including NIO, Xiaopeng, Lynk & Co, Euler, WEY, Lantu and MG, have targeted the European market.
Not long ago, NIO announced that it began to provide services in four markets: Germany, the Netherlands, Denmark and Sweden. Nio's ET7, EL7 and ET5 models will be available for pre-order in the four markets on a subscription basis.
According to the latest data released by the National Passenger Car Market Information Association, the export of passenger cars (including complete vehicles and CKD) under the statistical caliber of the Passenger Car Association in September was 250,000, an increase of 85% year-on-year. Among them, new energy vehicles accounted for 18.4% of the total export.
Specifically, the export of independent brands in September reached 204,000 vehicles, an increase of 88% year-on-year, and an increase of 13% in August. Cui Dongshu, secretary general of the Association, revealed that at present, the export of independent brands to European and American markets and third world countries has made a comprehensive breakthrough.
Various signs and actions show that new energy vehicles have become the main growth point of China's automobile exports. In the future, the global demand for new energy vehicles is still expected to release incremental. China's new energy vehicles have the industrial and technological advantages of being the first mover, and are more accepted overseas than fuel vehicles, and their premium ability has also been greatly improved. At the same time, China's new energy vehicles are relatively complete new energy vehicle industry chain, and the scale effect will bring cost advantages, and China's new energy vehicle exports will continue to improve.
