CFD broker ACCM recently announced a sponsorship agreement with the ZXMOTO Evan Bros Factory Racing Team in the World Superbike Championship, with the partnership running until 2028. Through this collaboration, ACCM has become the sole online trading brand associated with the team, whose motorcycles are manufactured by Chinese manufacturer Zhangxue Motorcycles. This marks the broker's second foray into motorcycle racing sponsorships this year. Previously in February, it signed a multi-year sponsorship deal with the Pramac Yamaha MotoGP team and outlined a business plan to expand into the European and Middle Eastern markets over the next two years.
Although the vast majority of World Superbike Championship rounds this season are held in Europe, ACCM's strategic focus is firmly on Asia. CEO Tien Ching explicitly pointed out that Southeast Asia is one of the company's core target markets. This strategic orientation is supported by data: since ACCM established a local service center in Vietnam in April this year, Vietnam has become the largest source of traffic to its official website.
In terms of racing performance, the Chinese manufacturer Zhangxue Motorcycles, in partnership with the Italian Evan Bros team, has demonstrated formidable strength this season. Riders Valentin Debise and Federico Caricasulo not only secured race victories at circuits such as Portimao, Most, and Misano—achieving a historic breakthrough for a Chinese manufacturer in the World Superbike Championship—but also swept the top two spots in qualifying at the Magny-Cours round in September. Tien Ching noted that the international ambition and journey of perseverance demonstrated by this Chinese manufacturer were crucial factors in facilitating the signing.
In the realm of sports marketing, sponsoring motorsports has become a prevailing trend among financial brokers. In addition to ACCM, Vantage Markets has sponsored the McLaren Extreme E team for three consecutive years, and eToro has previously title-sponsored an American Moto2 team. To deepen its marketing impact, ACCM has not limited itself to traditional brand logo placement. Since the Cremona round in late September, its brand elements have comprehensively covered the motorcycles, the paddock, and the team's new media channels. Looking ahead, the broker plans to invite clients and partners deep into the racing paddock to host rider meet-and-greets and exclusive hospitality events, while also creating customized digital content centered around the team.
Regarding compliance in market expansion, ACCM emphasized that developing clients in different regions will strictly adhere to local regulatory rules and the corresponding requirements of its operating entities. Currently, the company holds regulatory licenses in Australia and South Africa, with the majority of its operations primarily conducted through entities in the Seychelles and Vanuatu. In terms of business scale, ACCM's trading volume reached $2.14 trillion in the first quarter of this year, with spot metals trading standing out significantly, accounting for 91.5% of the total forex and CFD trading volume.
