“At ebankIT, we recognize that the future of digital banking hinges on seamless omnichannel capabilities and enriched user experiences.”

Finotta, a leading provider of embedded fintech solutions, has announced a strategic partnership with ebankIT, a global digital omnichannel banking software firm.

The collaboration seeks to provide millions of global customers with enhanced financial wellness and Personalized Financial Guidance (PFG).

ebankIT’s Omnichannel Digital Banking Platform for distribution

Finotta’s Personified platform will integrate seamlessly with ebankIT’s Omnichannel Digital Banking Platform, which is currently licensed to financial institutions in 11 countries. This integration aims to improve digital engagement by offering proactive, interactive, and consistent user experiences.

“At ebankIT, we recognize that the future of digital banking hinges on seamless omnichannel capabilities and enriched user experiences,” said Renato Oliveira, CEO of ebankIT. “Our newest integration with Finotta extends our commitment to delivering humanized, personalized, and accessible digital experiences. We look forward to the value this partnership will bring to our clients and the industry at large.”

Finotta’s Personified platform focuses on simplifying relationship-building for financial institutions. It enables banks and credit unions to promptly address customer needs and provide solutions directly within the digital banking environment. Through its Financial Health Leveling system, the platform transforms customers’ financial progress into an engaging experience that is fully integrated into digital banking channels.

“Financial wellness is a global imperative that transcends borders, affecting individuals and communities everywhere,” noted Parker Graham, Founder and CEO of Finotta. “In partnering with ebankIT, we’re elevating the financial well-being of users and underscoring innovation as the bedrock of customer loyalty.”

The partnership comes as the demand for digital banking solutions continues to soar, with users seeking seamless and personalized banking experiences.

Both Finotta and ebankIT share a vision to adapt to emerging market needs and channels, positioning themselves as forward-thinking leaders in the rapidly evolving fintech landscape. The integration is expected to provide a much-needed boost to financial wellness initiatives, empowering users to make better financial decisions while enhancing customer loyalty.