Evercore ISI analysts told investors on Monday (11th) that there is a certain risk of losing market share in China for Apple, but they still maintain their rating of Apple outperforming the market and a target price of $210.

Apple will release its latest iPhone on September 12th (Tuesday), but at the same time, there are rumors that some occasions in China prohibit the use of iPhones. Meanwhile, Huawei has released a new smartphone, the Mate 60 Pro, which "seems to be able to cope with chip restrictions imposed by the United States on Chinese entities.

Analysts said, "Although we believe the risk of iPhone being completely banned in China (which has always been a possibility) is relatively small, we do see some mild risks associated with Huawei's launch of more competitive high-end smartphones

They added that the risk lies in Huawei regaining some of Apple's market share since 2019, but they believe that these shares will not be completely reversed.

Analysts further pointed out that "there is indeed a risk of market share loss in the Chinese region for Apple, but even in our worst-case scenario, the impact will only be a single digit percentage

Furthermore, given that Apple employs a large number of employees in China and Tim Cook has been very successful in managing the geopolitical aspects of the United States and China to date, we still believe that the risk of a comprehensive ban on iPhone sales is relatively small