Just after the National Day holiday, Li Yilun, chairman of Zhongqingbao (SZ300052, share price 18.67 yuan, market value 4.89 billion yuan) after 90, took his wedding as a prototype to play the yuan universe wedding. 

This is not the first time Zhongqingbao has played with the meta universe. Before the meta-universe wedding, Zhongqing Bao's meta-universe game "Shen Chu Burn Fang - Wine Master" (hereinafter referred to as "Wine Master") has also attracted some attention. As a well-known metauniverse concept stock, since September 2021, Zhongqingbao stock price has risen by 133.96%. As of the close of the 11th, it was 18.67 yuan.

The soaring stock price frequently triggered the attention and inquiries of the Shenzhen Stock Exchange, and some investors once questioned its hot spot in the universe. This year, with the post-90 chairman "taking over" and frequently playing "new tricks", Zhongqing Bao can still "borrow" the meta-universe for how long?

"Isn't that funny? Virtual wedding, the favorite of social terrorists "" Am I the only one who feels embarrassed" "Do not eat but also give money" "A bit like the game of marriage"... Under the hot search on Weibo, netizens discussed a cosmic wedding, "groom" Li Yilun is the chairman of Zhongqingbao. Just over five months ago, the post-1990 generation succeeded his father.

 After choosing their favorite image according to gender, they came to the wedding scene, received the "wedding invitation" to view the "wedding process", and "fireworks", "applause" and other functions for guests to choose. However, onlookers must sign in before entering the wedding site and choosing a seat.

In addition, the small partners participating in the wedding can give gifts to the couple by recharging gold coins, the price of gold coins ranges from 1 to 9999 yuan, and gifts can be given including dates, rings, red envelopes, Cupid and so on. Onlookers can also sign in and give gifts to win a lucky draw.

Yuan universe wedding scene, Zhongqing Bao also spare no effort to "advertise" for the company. The screen on the right side of the main stage will play many games such as Shenchu Burning House - Wine Master, Hold the Tower, and the Last Cannon.

Zhongqing Bao said on its official website that "MetaLove Yuan Double Happiness" is the first online and offline virtual and real dream linked wedding product in China, which attracted thousands of people from all over the world to watch the ceremony online on the first day. At the same time, the APP crosses time and space restrictions through technology, enabling guests who cannot participate in live weddings to send blessings online and interact with the couple.

The company lost money for the second year in a row on the strength of the Universe's soaring stock price

Long before entering the digital wedding, Zhongqing Bao has frequently played "new tricks" with the concept of the meta-universe.

In September 2021, Zhongqingbao said in its public number that the company will create a simulation business game "Wine Master" that can map the player's inner world to the meta-universe, and with this news, Zhongqingbao's stock price rose by the limit for two consecutive days. Subsequently, in just over two months, the company's stock price rose from 8.19 yuan on September 1 to 42.63 yuan/share on November 11, more than five times, and the total market value exceeded 10 billion yuan.

Riding the east wind of the meta universe, Zhongqing Bao is riding out the dust in the A-share game plate. Choice data show that after the wedding, the company's stock price rose 9.63% on the two trading days of October 10 and 11; Since September 2021, the stock price of Zhongqingbao has risen by 133.96%; However, since January 2022, the stock price of Zhongqingbao has fallen by 42.84%.

Soaring share prices have also caught the attention of the Shenzhen Stock Exchange. In October and November 2021, the Shenzhen Stock Exchange twice issued letters of concern, requiring Zhongqingbao to explain in detail the mastery of the core technology of "Wine Master", the correlation with the concept of the meta-universe, the feasibility of product landing, and the calculation basis of research and development investment. In January this year, the Shenzhen Stock Exchange again issued a letter of concern, asking the company to elaborate on whether there are repeatedly deliberately rubbed hot spots, to gain market attention and other situations.

In the reply letter, Zhongqingbao said that it hopes to connect the game to the world through the advantages of Paullide Meta-Universe Digital Platform Co., LTD., and provide a space for users, content creators and project parties to imagine, create and practice. Therefore, the relevant expression of the company is a normal behavior, rather than a hot spot to gain market attention.

Compared with the heat in the capital market, Zhongqing Bao's performance has been two consecutive years of losses. According to the financial report, from 2019 to 2021, the company's operating income was: 469 million yuan, 294 million yuan, 355 million yuan; The net profit returned to the mother was 52 million yuan, -135 million yuan and -46 million yuan, respectively.

In the first half of this year, the company's operating income was 160 million yuan, down 2.15% year-on-year, and the net profit attributable to the mother was 11.629 million yuan, up 0.71% year-on-year.

In May this year, Zhongqingbao said at an investor event that the company's net profit of its online game business and science and technology cultural travel business in 2021 was negative, the gross margin of its cloud service business declined, and the provision of asset impairment losses and expected liabilities caused a net profit loss in 2021.