XTB recently announced the official introduction of an AI-powered analytical dialogue feature within its mobile trading app in Chile, marking the tool's inaugural global launch. Backed by market data from the London Stock Exchange Group and Reuters, the smart assistant provides round-the-clock responses to investor inquiries. The tool delivers personalized market insights and supports portfolio analysis, facilitating easier asset comparison for investors.

Integrated directly into the trading app, the feature delivers content tailored to each investor's profile. Following the Chile launch, the company plans to roll out the assistant to additional markets, prioritizing countries outside Europe, though no timeline has been set for its home market of Poland. XTB's CEO stated that the tool aims to ensure every investor accesses the information most relevant to them, with the system providing customized content based on user trading experience, risk appetite, and capital management styles.

This launch coincides with an industry-wide trend of retail brokers accelerating the integration of AI tools into trading platforms. Previously, some platforms introduced modular research tools capable of automatically generating customized equity research reports by combining corporate fundamentals, valuation, and technical data. Some banks have gone further, utilizing Model Context Protocol servers to link demo accounts to external AI assistants, allowing users to place orders and adjust positions via text commands. Over the past year, numerous brokerages have launched agent-based trading tools, with some introducing early versions of similar products as far back as two years ago.

The AI assistant launched in Chile serves solely as an information and research tool, responsible for answering questions and providing market context, and cannot execute trades on behalf of users. The company revealed that it established an independent artificial intelligence department two years ago, hiring researchers from the robotics field to lead the team. Since then, AI technology has been applied to business processes such as client onboarding, account migration, and customer feedback sentiment analysis. The Chile launch also represents a step in the company's continued efforts to deepen its footprint in the Latin American market. The broker obtained a securities brokerage license from the Chilean Financial Market Commission in February 2025, its first regulatory qualification in Latin America, allowing Chilean investors to trade over 6,300 financial instruments on the platform.

This launch comes at a time when global regulators are scrutinizing the compliance boundaries of AI tools for retail investors. The UK Financial Conduct Authority previously issued a report warning that services provided by some AI systems are economically equivalent to regulated investment advice, yet such AI is not bound by the consumer protection rules applicable to licensed investment advisors. The report found that prior to the implementation of relevant regulations, at least ten brokerages had already connected AI agents to live client accounts. Debate persists within the industry over whether AI analytical tools benefit or harm retail traders, with some arguing that personalized information pushes can significantly improve trader survival rates. The company has not yet disclosed user activity data for the new feature in the Chilean market, nor has it announced the list of the next non-European markets planned for launch.