In previous years, double 11 "mixed" Pinduoduo actually shot, borrow today's Tmall, Jingdong two held double 11 kickoff meeting to compete for the limelight. On October 24, Pin-Duo released a news that the platform had launched the Double 11 promotion four days ago, and the main promotional activity was "full 300 minus 50". This is similar to the promotional efforts of the other two competitors in the same period. However, Pinjoduo specially stressed that the platform will continue to uphold the direct subsidy policy of no pre-sale and no tail payment, to provide consumers with a simple and affordable shopping experience.

At 8 PM on the 24th, the 2022 Double 11 promotion officially started, entering the early pre-sale cycle of discount goods.

A few hours ago, Pinduoduo changed the indifference and detachment of the Double 11 promotion in previous years and launched a round of surprise attacks. Its official release is quite interesting, the gist is: first, double 11 this season is its lead, 4 days ago; Second, the main line of discounts promoted by the double 11 this season is "full 300 minus 50", which is not capped, which is also the "Ming card" that it first threw into the consumer market.

The implication is that the two competitors of Tmall and Jingdong compete on how to set the preferential efforts of double 11 activities, and ask the audience to "imagine" by themselves.

However, the most challenging action of Pinduoduo for the two major competitors is that it does not intend to "follow Zhuang" today, but to remove the platform for pre-sale activities. The person in charge of the Pinduoduo promotion project said that during the promotion period of this year, Pinduoduo will continue to uphold the direct subsidy policy of no pre-sale and no tail payment to provide consumers with a simple and affordable shopping experience. "Consumers do not need to stay up late, do not need to do arithmetic problems, just log in to the Pinduoduo App to enter the 11.11 promotion venue, you can click the order."

The interests of double 11 cake can not only rely on mouth, fight more need to show strength.

The company said its Double 11 promotion of brand partners more than 1,000, including millet, Midea, Yili, Mengniu, TCL, Coach, Pathfinder, Moutai and others. Its tens of billions of subsidies involve 3C, home appliances, beauty, clothing, mother and child, etc., and of course, it is proud of agricultural products in the industry.

"Judging from the situation on the first day of the promotion, the consumption momentum of 11.11 this year exceeds that of last year and 618 this year, which further demonstrates the strong resilience of the domestic consumer market." The person in charge of the Pinduoduo promotion project said that during the promotion period, Pinduoduo will unite with more brands and merchants to further release the consumption vitality of platform users and continue to promote consumption.

Source: Dahe Financial Cube