On October 20, the official website of the Shanghai Market Supervision Administration was informed that Amtiji (Shanghai) Trading Co., LTD. (hereinafter referred to as "Amtiji") was fined 450,000 yuan by the Shanghai Pudong New Area Market Supervision Administration for false publicity.

The penalty information shows that in the official flagship store of refa opened on the Tmall platform, Emtiji sells beauty instruments, face creams, hair dryers and other products. In order to increase sales of "refa radiofrequency Beauty Device", without verification, Amtigi published "Japanese anti-aging experts recommend Sacho Hibino (Doctor · MD)... China Anti-Aging Promotion Association Council member "advertising campaign. After investigation, there is no Japanese doctor Sasako Hibino in the list of council members announced by the China Association for the Promotion of Aging.

In addition, in the absence of experiments and tests on the improvement of hair quality, the parties in the "Li Fa Zhimei hair dryer" sales website published "no hair injury, no perm hair skin hair quality improvement" advertising, claiming that the hair dryer has the function of improving hair quality, involving false publicity.

The company was fined 450,000 yuan for creating and designing the ads itself.

According to the enterprise check, Amtiji (Shanghai) Trading Co., Ltd. was established in 2013, is a wholesale industry based enterprises, registered capital of 33.8 million US dollars.

Source: Beijing News