For many sellers, blockbusters are like a "submachine gun" for annual sales, not only able to complete the performance alone, but also sometimes achieve the effect of "bringing new things with the old" and "bringing more with the belt"!

But I believe many sellers will think: although the popular model is very "fragrant", my strength makes me "dare not think", and I "hesitated" before the popular model was created.

Building a popular model really doesn't require the advanced operation of an "old driver"! The following six sellers' best sellers create practical essence, which can help you "stand on the shoulders of giants" from the new products and quickly sit on top of the best sellers! Today, you will be able to take the lead in uncovering the first three themes brought by the following three sellers!

Curious about which "experts" are the top three sellers? Let's uncover their mystery together!

Next, follow the advertiser and embark on the fast track from new products to popular ones!

Although many sellers are confident that their new products will grow into popular models, they do not know how to develop a marketing strategy? Do you have any exclusive insights about this?

Based on my experience, the new product launch period is about 3 months, and I will divide these 3 months into three different stages to build momentum for my blockbuster:

Special reminder, during the initial production period, the following strategies can help everyone better identify potential keywords:

● Emphasize long tail words:

New products lack accumulation, making it difficult to "get ahead" in highly competitive category keywords, while long tail keywords with lower click costs can help new products gain traffic at a low cost.

● The main word for "eccentricity"

Set up a separate advertising campaign for the main promoted keywords, lower the bidding price, and increase the price for the top of search on the homepage of search results. Cooperate with on-site promotion to improve the natural search ranking of the product under the main promoted keywords and increase natural traffic.

● Compete for competitor traffic

Placing competitors and their keywords can serve to intercept traffic from competitors. Compared to jointly seizing search term traffic with competitors, directly seizing the clicks already obtained by the other party will directly weaken their competitiveness.

Do you have any exclusive practical suggestions from Dewei regarding the keyword selection strategy just mentioned by Teacher Yu Tao?

We have summarized the following three-dimensional layout strategies for advertising keywords through practice to help us complete keyword selection:

● Utilize automated advertising to test the core keywords of Listing

Extract selling point keywords based on the characteristics of the product, and select 5-10 core keywords suitable for your listing according to the advertising budget, optimizing the layout into titles, five point descriptions, and keyword placement on the Amazon advertising platform.

Set up multiple sets of manual advertisements and test different selling point keywords

Extract keyword directions based on one's own selling points and competitors, set up multiple advertising campaigns, observe the performance of advertising campaigns, and adjust the keywords and bidding in a timely manner.

● Test keyword positioning through brand promotion

Suggest selecting core keywords for keyword positioning and continuously adjusting advertising settings based on advertising reports.

During the process of creating blockbuster products, it is recommended to maintain continuous online advertising. If there is an inventory crisis, it can be responded to by temporarily lowering the advertising budget and timely restocking. At the same time, pay attention to the effectiveness of advertising in leveraging natural orders and test market feedback on products.

In addition to keyword filtering, bidding settings are also a headache for many sellers in the process of creating popular products. Do you have any practical experience with this, Teacher Ling Yun?

We generally follow the principle of "high bidding and high budget" to promote popular products, helping new products gain more exposure and clicks, improve rankings, and increase natural traffic orders.

● High bidding

Ensure that the new product receives sufficient exposure. At this time, bidding can be based on the system's recommendations, combined with a "dynamic bidding increase and decrease" bidding strategy, and fine-tuning can be made based on exposure and click through.

● High budget

Ensure that the new product has sufficient clicks and conversions, and it is recommended that the daily budget must meet at least 30 clicks.

● Bidding settings

Experienced sellers can refer to historical data, while novice sellers need to gradually complete bidding adjustments through practice until they have sufficient exposure and clicks to ensure that they click more than 30 times.

Want to review the essence of the experience of the three sellers again? Advertiser has also summarized it for you!

Grasp the three key periods of new product promotion and increase the importance of long tail words to help new products obtain traffic at a low cost.

Develop keywords based on product selling points, and conduct multi group keyword screening tests through three major combinations of product promotion (automatic advertising+manual advertising) and brand promotion advertising.

High bidding and high budget are the best combination for new product orders, allowing your new product to have better advertising display space, more clicks, and higher conversions, forming a good traffic loop.