Amazon Ads official official account. Committed to providing efficient features and services for Amazon advertisers, and sharing Amazon advertising marketing solutions, latest product information, operational strategies, industry insights, and official training.

Included in the topic

Operational Strategy Guidelines for Brand Sellers

As the exclusive territory of the brand, the flagship store of the brand shoulders multiple responsibilities such as showcasing the brand story to the fullest, helping to achieve cross selling, and comprehensively introducing product advantages. I have already shared with you how to create a brand facade to attract consumers to stay longer. Friends who missed it can review it.

If you want to unlock more practical information about brand flagship stores (such as the steps to create a brand flagship store, flagship store content modules, etc.), scan the QR code to view the live course, and analyze and explain the details of brand flagship store operations one by one, helping you make rapid progress in limited time!

With carefully designed brand positions, do you also want to "invite" more consumers to visit? So the question arises, how do consumers usually find brand flagship stores?

From the perspective of the path, in order to attract more consumers and obtain more traffic, we can focus on both inside and outside the site. How to exert efforts within the website to achieve comprehensive drainage and bring more possibilities for brand flagship stores to transform? Build a shortcut from the website to the brand flagship store, so that consumers can easily "take a shortcut" to enter even while strolling on Amazon!

When browsing the product details page, consumers can directly enter the brand flagship store through the blue font under the product name (Byline) to complete traffic guidance, which not only helps brand exposure but also increases natural search traffic.

The brand flagship store guidance (Byline) also has an upgrade feature, which is to add a brand logo next to the brand name, allowing consumers to discover your brand at a glance, enhancing recognition and deepening brand impression.

Are there any good tools available when you want to link your brand flagship store to your social media platform or other media channels? After creating a brand flagship store, a dedicated short link URL will be generated (such as Amazon. com/your brand), which customers can directly access by clicking on the link and better identify your brand.

Not only that, you can also set the URL parameter (? Channel=tag name) to track the source tag, automatically tracking customers who enter the flagship store through short connections, and attributing them to this tag, providing data for effect analysis.

Want to attract consumers to discover and "visit" your headquarters while searching, directly capturing "wandering" consumers? Of course, there is no shortage of customized advertisements that can showcase more brand personality - brand promotion. Brand promotion advertisements will appear prominently on shopping search results and product details pages, allowing customers to directly jump to your brand flagship store to further understand your brand and products.

In addition, brand promotion also has two small helpers, using different methods to "attract" customers for your brand flagship store.

Brand flagship store focus mode

Using the brand flagship store focus mode, you can display the three sub pages of the brand flagship store in a creative format, customize the title, and set the display images and labels for each sub page. And appear at the top of eye-catching shopping search results, providing customers with more choices and increasing the chances of entering the store.

From data research, we found that using the brand flagship store focus mode can effectively improve click through rates. The average click through rate on the mobile end increased by 11%, while the desktop end also saw a 3% increase [1].

Tips:

We found that after combining the use of brand flagship stores and product promotion activities, brands that initiate brand promotion activities can effectively achieve growth in multiple indicators to varying degrees. It can be seen that using "combination" advertising well can help you fight a beautiful battle!

Want a carefully designed brand position to be discovered by more consumers? Or do you want to use the simplest and most direct steps to build your own brand flagship store? Quick poke the video and follow the "Amazon Advertising WeChat Video Account" to learn more about dry goods!

We have completed a comprehensive drainage plan, and the effort in product creation cannot be lost! In the first picture of this issue, three famous lecturers are invited to tell you about the "zero basis" operation of new products to create popular models. Pure essence dry goods cannot be missed!